IOM, UNFPA AND GOVERNMENT OF HONDURAS LAUNCH CAMPAIGN TO PREVENT VIOLENCE AGAINST WOMEN
The International Organization for Migration (IOM), the United Nations Population Fund (UNFPA) and the Government of Honduras officially launched the campaign I am a woman and to live without violence is my right, which seeks to prevent violence against women and trafficking.
According to the Centre for Women's Rights (CDM) of Honduras, in the first six months of 2015, 189 violent deaths of women were reported, whose perpetrator was male in 95% of cases.
The campaign was developed under the project BA1 led by Central American Integration System (SICA), financed by the governments of Finland and the Kingdom of the Netherlands and implemented by IOM and UNFPA.
This communication strategy has music videos, TV and radio spots, posters, testimonials and press statements to be published in mass media and social networks. Various advertising pieces will be published at national level, with special emphasis in the ten municipalities in which the project focuses.
This campaign had the participation of artists and national public figures. During the official presentation, the Honduran activist and artist Shirley Paz sang the song I am woman, written and composed by the singer to promote the rights of women.
"We direct our actions to educate and sensitize the Honduran population on prevention of violence against women and girls; specifically trafficking and femicide. Through this campaign, we promote the construction of new behaviour patterns of masculinity. In addition, we seek to empower women on the various ways they can get autonomy and break the vicious circle of violence that is preventing the development of their potential,” said IOM’s National Project Officer in Honduras, Likza Salazar.
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